New Generation Marketing

[ FIG.01 ] BRIEF

Agencies sell visibility, so a site search engines cannot read is a problem. The existing page exposed 19 words, no headings and one link to crawlers. The remake exposes about 1,800 words and 72 headings on the home page alone, plus three service pages of around 500 words each with structured data.

[ FIG.02 ] MOTION

The motion system — GSAP ScrollTrigger over Lenis smooth scroll — went through five iterations, from a calibrated register to a funnel-first architecture that keeps every brand asset and the palette the agency already owns.

[ FIG.03 ] PITCH

Delivered with an Italian-language pitch and launch checklist covering the SEO gaps, the page architecture and GDPR consent. It is a proposal, not a commission: the agency decides whether to adopt it.